SEO - Varying Your Anchor Text

If you don't know what anchor text, it's basically that keyword that you are using to link to your site. In other words, let's say you had a site about selling blue widgets, than that's the keyword you want to use to link to your site, so you can rank highly for that keyword in Google. You can sign up for a site like Linkvana, and use their blog network to rank high for your keywords. But the most important thing to note is that you can't just use "selling blue widgets" all the time. It's just not going to look natural in the eyes of Google. But you can use the keyword within the anchor text. For example, you can use "sell blue widgets" or "blue widgets for sale" as a perfectly good replacement. That will make it look like other sites are naturally linking to you, which is always a good thing.

SEO or PPC - Which One is Right for Me?

It's the age old question of internet marketing. Should I focus my attention on SEO or PPC? It's a difficult question, but I think you can actually combine the two. A great idea is to test a site out using PPC. It's a great to find out if your site is converting or not. If it is, then you can focus your attention on SEO. Also, SEO isn't exactly free. To get strong search engine results, you should sign up with a service like Linkvana. It costs $147 a month, so it's on the expensive side, but if you want results, you've got to pay for them. There are free alternatives to getting backlinks as well, such as with Ezine Articles, but you've got to remember that what you are saving in costs, you are giving up in time. Sadly, it's not like the old days, when all you had to do was build a site and people would come.