If you don't know what anchor text, it's basically that keyword that you are using to link to your site. In other words, let's say you had a site about selling blue widgets, than that's the keyword you want to use to link to your site, so you can rank highly for that keyword in Google. You can sign up for a site like Linkvana, and use their blog network to rank high for your keywords. But the most important thing to note is that you can't just use "selling blue widgets" all the time. It's just not going to look natural in the eyes of Google. But you can use the keyword within the anchor text. For example, you can use "sell blue widgets" or "blue widgets for sale" as a perfectly good replacement. That will make it look like other sites are naturally linking to you, which is always a good thing.
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