It's the age old question of internet marketing. Should I focus my attention on SEO or PPC? It's a difficult question, but I think you can actually combine the two. A great idea is to test a site out using PPC. It's a great to find out if your site is converting or not. If it is, then you can focus your attention on SEO. Also, SEO isn't exactly free. To get strong search engine results, you should sign up with a service like Linkvana. It costs $147 a month, so it's on the expensive side, but if you want results, you've got to pay for them. There are free alternatives to getting backlinks as well, such as with Ezine Articles, but you've got to remember that what you are saving in costs, you are giving up in time. Sadly, it's not like the old days, when all you had to do was build a site and people would come.
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